Youtube is not just funny stuff and silly videos, i recommend you to watch and listen to the words of the former CEO and creator of Apple and Pixar, Steve Jobs. Then you´ll get your own conclussions.
Steve Jobs speech
miércoles, 25 de abril de 2007
Web advertising task
1. Check out the advert section on terra.com.co or eltiempo.com ("paute con nosotros"), those links are in the bottom of the home pages.
2. There you´ll find the options of advertising pieces used by those portals, select one of those options.
3. You´ve got three possible clients: Museo Nacional de Colombia, Adidas or Pandora.com. Select one of these options and think about the target of your client, decide how to offer its benefits or features to the public. Also define in wich portal you´ll set the piece.
4. Design the piece under the lineaments specified by the portals about size, weight, format and ubication.
Example:
Client: Adidas
Piece: Section banner (banner de sección) used by eltiempo.com
Size: 468x60 pixels
Max. weight: 12
Format: gif
Ubication: guiaacademica.com
*Visit also e-planning.net and check out the examples used by other iberoamerican portals with rich media formats.
2. There you´ll find the options of advertising pieces used by those portals, select one of those options.
3. You´ve got three possible clients: Museo Nacional de Colombia, Adidas or Pandora.com. Select one of these options and think about the target of your client, decide how to offer its benefits or features to the public. Also define in wich portal you´ll set the piece.
4. Design the piece under the lineaments specified by the portals about size, weight, format and ubication.
Example:
Client: Adidas
Piece: Section banner (banner de sección) used by eltiempo.com
Size: 468x60 pixels
Max. weight: 12
Format: gif
Ubication: guiaacademica.com
*Visit also e-planning.net and check out the examples used by other iberoamerican portals with rich media formats.
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